The Power of Back-Linking

18 05 2009

Now that the blog has been running for about 6 weeks, I’m really starting to see how my traffic fluctuates, and on which days it sees more readers and why. The biggest difference seems to come from what I tag things with (affecting search engines) and links to my page from other websites – whether other bloggers, or Facebook, or my friends and family or just from people who decide they like what I’ve written and pass it on.

The magic of the internet and the huge power of social change or education through blogging comes from back-linking and word of mouth. The more people that know about you and share links to your site, the more traffic you will get, and thus the circle continues. I was very excited today when I was reading a blog by a friend who I met while doing volunteer work through AIESEC in Morocco, Caitie Hawley, to read that she was linked to Nisha Chittal’s blog which is a decently well-known dot.com about politics and social change.

Nisha recently wrote about 25 ways to use your blog or social media to create change, and I found her suggestions quite interesting, and also that I had already instinctively done at least a few of them in trying to keep the blog interesting for my readers:

1. Start simple: write a post on an issue you care about. Chances are, most people don’t know much about it. Inform them.

7. Highlight nonprofits that are creating change, like this one: Global Giving.

11. Write about your experiences with volunteer or nonprofit work. >>> This one’s coming soon guys!

12. Write your own ideas on how global human rights issues can be alleviated.

15. Discuss how social media plays a role in the non-profit community.

16. Write about advocacy in digestable ways for would-be donors, supporters like The Girl Effect video.

17. Highlight events related to advocacy efforts.

18. Interview or profile someone involved in social justice/human rights efforts like Vandana Shiva.

25. Include a link in your blog to great websites that allow you to make a difference with just a click, like The Hunger Site.

These are the ones I particularly liked from Nisha’s blog, but there are SO many ways to use new media such as blogging to get the word out there and be heard…I also find it interesting that the three people involved this time are also all linked through the global student network AIESEC.

Feel free to send me links to your own blogs or websites and I will pass on the magic of internet traffic!

– Sarah Topps

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3 responses

1 06 2009
caitieofohio

Nisha is one of my best friends! She’ll be psyched when I mention that you know about her

1 06 2009
caitieofohio

P.S. The new blog is http://www.caitiehawley.com

4 06 2009
Nisha Chittal

Caitie just sent me this. So glad you like the 25 ways post! 🙂 It’s nice to know people are reading and thinking about it and coming up with ideas of their own!

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